As of August 2018, Instagram has 1 billion active users and is thought by 60% of influencers to be the best overall platform for engagement. So how can you use it to promote your event — both before and after it happens? Learn more with the tips below.
Share Your Story
With Instagram’s Story feature, you can offer your audience relevant, organic updates as they happen. You can post on your story at a much more frequent rate than is socially acceptable on your feed, making it easier to share “the little things” that create hype. Before you share something with your audience, always ask yourself: does this work best as a post or on my story?
Your story is also a great place to prioritize audience interaction. You can ask open-ended questions, take a poll, add relevant music, let your followers ask questions, or ask them to rank something. Because of these interactions, followers feel invested in your event and will keep an eye on your story knowing that you’ll be asking for their input.
As you begin to set up your venue, show your audience “exclusive sneak peeks” by sharing videos on your story or photos on your feed. Give guests an idea of what the final table setting might look like, brag on a table full of incredible raffle gifts, or share the name of the winning venue. While you don’t want to show everything that you have planned, showing small things creates suspense for your event.
This is only relevant if this is not the first time this event is happening! Share photos and videos from previous years to generate excitement — and even nostalgia — for those who attended in the past. If you have followers who have never come and are on the fence about purchasing a ticket, these throwback posts are the perfect way to show them how much fun they could have if they come.
Leading up to the event, hold contests to give out free tickets. All you need to do is ask your followers to comment on a post and tag a few friends, and then out of the people who comment, you can draw a name for someone (or a few someones) to win a handful of tickets. When your followers tag their friends, their friends will check out your post and maybe tag their friends as well.
Screen of Pictures
The night of the event, consider projecting social media pictures and Tweets up on a big screen for everyone to see — but only project the pictures and posts that use your event hashtag. People will want to see their picture on the big screen, and this will encourage them to post using your hashtag.
A photo booth is a great way to get your event online. You can hold a contest for the best photo when participants post their picture using your event hashtag, or you can reward attendees for tagging your account or using the location by offering them a small prize or freebie.