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Category Archive: Social Media

Shine on Social Media

Planning an event is one thing, but gathering attendees to come out and support it is another; without attendees, your event has no value! Strategic marketing is key to raising awareness. By using social media platforms to your advantage, your event can quickly become a success!

Facebook
Create an event page on Facebook that includes all the details about your event’s date, time, and location. Through this page, you can monitor audience engagement and interest, as well as provide a space for conversation about the event. It makes it easy for you to respond to questions (and for attendees to answer each other’s questions as well). By seeing which questions are asked often, you can understand what information is being poorly communicated and rectify it. Facebook event pages are also an excellent place to post any updates! Did the venue change? Post it. Did the times change? Post it. Is there important weather information that’s going to affect activities? Post it. Facebook events are easy for your attendees to share with their friends, meaning that you benefit from free, word-of-mouth marketing.

Facebook Live and Instagram Live
Streaming live video is a fun and engaging way to give people a behind-the-scenes look into your event. You can stream interviews with guest speakers, celebrities, or attendees, and answer any questions your followers may have. Overall, live video generates buzz and excitement for your event and makes guests feel like they’re “in on the secret.”

Instagram
Posting pictures is an easy way to get your attendees excited. Take pictures of the venue, decorations, catering, prizes, guest speakers, and more. With Instagram’s story feature, you can document and share day-by-day updates without clogging up your feed; and you can even save these stories in your highlight reel. Show the people who weren’t able to attend what they’re missing!

LinkedIn
LinkedIn allows you to market your event to professionals in your network. Leading up to your event, post updates and important information to your company’s page. Each time you post an update, it will appear on your subscribers’ newsfeed. It’s important to remember that most professionals scrolling through LinkedIn are looking for information, advice, or opportunities, so you want to make sure that you’re marketing the event to your audience. Show them how they can benefit from attending your event.

With these few strategies, it’s easy to use social media for your Orlando event management. Give us a call today to find out how we can partner with you to take your event to the next level!

A Picture’s Worth a 1,000 Guests

As of August 2018, Instagram has 1 billion active users and is thought by 60% of influencers to be the best overall platform for engagement. So how can you use it to promote your event — both before and after it happens? Learn more with the tips below.

Share Your Story
With Instagram’s Story feature, you can offer your audience relevant, organic updates as they happen. You can post on your story at a much more frequent rate than is socially acceptable on your feed, making it easier to share “the little things” that create hype. Before you share something with your audience, always ask yourself: does this work best as a post or on my story?

Attendee Interaction
Your story is also a great place to prioritize audience interaction. You can ask open-ended questions, take a poll, add relevant music, let your followers ask questions, or ask them to rank something. Because of these interactions, followers feel invested in your event and will keep an eye on your story knowing that you’ll be asking for their input.

Sneak Peaks
As you begin to set up your venue, show your audience “exclusive sneak peeks” by sharing videos on your story or photos on your feed. Give guests an idea of what the final table setting might look like, brag on a table full of incredible raffle gifts, or share the name of the winning venue. While you don’t want to show everything that you have planned, showing small things creates suspense for your event.

#TBT
This is only relevant if this is not the first time this event is happening! Share photos and videos from previous years to generate excitement — and even nostalgia — for those who attended in the past. If you have followers who have never come and are on the fence about purchasing a ticket, these throwback posts are the perfect way to show them how much fun they could have if they come.

Contests
Leading up to the event, hold contests to give out free tickets. All you need to do is ask your followers to comment on a post and tag a few friends, and then out of the people who comment, you can draw a name for someone (or a few someones) to win a handful of tickets. When your followers tag their friends, their friends will check out your post and maybe tag their friends as well.

Screen of Pictures
The night of the event, consider projecting social media pictures and Tweets up on a big screen for everyone to see — but only project the pictures and posts that use your event hashtag. People will want to see their picture on the big screen, and this will encourage them to post using your hashtag.

Photo Booth
A photo booth is a great way to get your event online. You can hold a contest for the best photo when participants post their picture using your event hashtag, or you can reward attendees for tagging your account or using the location by offering them a small prize or freebie.

With these few strategies, it’s easy to use Instagram to promote Orlando event planning. Give us a call today to find out how we can partner with you to take your event to the next level!