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Category Archive: Sponsorship

How to Boost Event Registration

Are you struggling to boost event registration? We’ve all been there. But people love a good deal, and if you plan ahead, you can easily incentivize people to sign up for your event — and even upgrade their experience. Find out how.

Early Bird Specials
This is a perfect promotion for last year’s attendees who haven’t signed up to come back. Offer them a discounted rate, provided they sign up by a specific date. You could even take this a step further and throw in an extra deal, such as free event swag, or an early deal on signing up for the same event next year.

Partner Promotion
Rather than going in and pitching cold to your target audience, utilize your sponsorships to your advantage! Approach your partner and ask if they can reach out to their customers and endorse you.

Flash Sale
Use a discount code to boost ticket sales during typically low buying times. (The holiday season is also a great opportunity for a flash sale as people are buying gifts for loved ones; for example, you can run a “Christmas special” in December.) Things automatically become more attractive and enticing when they’re limited, so utilize this opportunity to create some urgency.

VIP Offers
These offers are all about limited access; these codes don’t apply to just anyone. Make your VIPs feel extra special by sending them a private code that unlocks an invisible VIP ticket on the checkout page, or follow up with select attendees after they’ve purchased a ticket with VIP offers. These can include backstage passes, discounts on event swag, or an option to buy an after-party ticket.

Giveaways
Start a giveaway to encourage people to sign up for your event! A simple giveaway can be between the first 500 people who sign up, but you can also utilize social media to include even the latest sign-ups. For instance, for every social media platform that attendees use your event hashtag on, they’re entered into the drawing; another option is that each attendee receives a referral code, and each time a friend uses their code to sign up, they’re entered into the giveaway drawing. (Or, you could reward attendees with money back from their ticket purchase.)

When you use these tips to increase registration, Orlando event planning can be simple. Once you have your early bird attendees, are you fully prepared with decor, catering, and entertainment? Contact us online today to find out how we can help.

How to Retain Your Sponsors

You put in a lot of work to attract high-quality event sponsors, but now that you have them — how do you keep them? Learn how you can maintain your relationships with sponsors and encourage them to sign on to next year’s event.

Overdeliver
Include a complimentary sponsorship to another event! Create a lower-tier sponsorship that you can leverage as an add-on for future events. This way, you keep your sponsor for a longer period of time, and you can also use that when you pitch to potential sponsors and demonstrate that your spots are in high demand and already filling up.

Hold Back
In the negotiation process, hold back on something that you’re willing to give, but don’t mention it to the sponsor. Then, you can surprise them with a “bonus.” Maybe this bonus is a special announcement highlighting their contribution, 20 extra social media mentions, or a booth at the event. This shows your sponsors that you’re committed to helping them achieve their goals and that you’re willing to go above and beyond.

Extras for the Staff
The day of the event, make sure that you treat the staff to an extra gift or bonus. Send them all free coffees, a welcome pack, or just advice on places to go and see in the host city.

Let’s Talk ROI
After the event, share hard ROI data. Choose three main metrics to measure your overall event ROI and three for your sponsorship ROI. These can be headcount, unique website visitors, attendee satisfaction, press coverage, or more. This is your chance to prove your value. If possible, give this presentation in person so you’re immediately available to address any questions.

Send a Thank You
Follow up immediately and send a thank you the day after the event. This helps to build upon the relationship you’ve already established, and it increases the chances that they’ll partner with you again in the future. Send a copy of the event report and ask if there’s anything else you can do to support them.

Get Social
Tag your sponsor in social media posts, and include pictures of signage or collateral featuring their logos; especially if you have pictures of attendees interacting with them. Thank them online and include them in any press releases.

When it comes to retaining your Orlando event planning sponsors, all it takes is careful planning and flexibility to build bridges and form relationships. Contact us today at 407-955-4949 to find out how you can wow your sponsors and take your event to the next level.

Please Sponsor My Event

It can feel awkward asking a business to sponsor your event — or it can just be a challenge to find a business you feel confident approaching. But it’s crucial that you give yourself and your events the best chance to attract the right sponsors. Find out how to deliver the value your sponsors are searching for!

The Proposition
Your selling proposition should be unique and concise. It should outline your event’s mission or cause, what you offer that is of value to sponsors, what sets your event apart, what defines your event’s audience, and how the sponsor will benefit. Make sure this isn’t more than a few sentences!

Be Personal
The sponsor will be able to tell if you’re sending them the same email you just sent to 10 other companies, and it’ll cause any interest to fade away. Make your email personal and explain why you chose to reach out to them specifically.

Be Honest
Don’t overhype your event or the audience you’re expecting. Your sponsor wants to connect with the target audience, and if you’re hoping to attract and retain partnerships, you need to be honest about what your event will look like. Send out a quick questionnaire to attendees after they register to learn about their industry and influence.

Get Marketing
Be transparent about your marketing efforts too; the last thing sponsors want to do is get attached to an event with no support. Talk about your advertising and marketing campaigns, and attach a dollar amount to every item. Convince the sponsor of your value.

Investigate Yourself
The first thing a potential sponsor is going to do is verify your legitimacy via Google. If your website is outdated, filled with broken links, or headlined with your old logo, they won’t be proud to align their brand with yours, and you can say goodbye to that sponsor. Spend time on your site and social media to guarantee that you deliver a polished, professional first impression.

Don’t Do It
You might have read the above paragraph and thought, “I’ll just call them instead of emailing them; that way I have some extra time to do finalize my site.” Don’t do that! Sponsors prefer the first contact to be via email or social media so they have time to vet you and conduct appropriate research before making a decision.

“What Can You Offer Me?”
You want to make sure they understand that you care about supporting their key objectives and giving them what they need to be successful. Highlight what you offer that’s valuable to them. Do you have speaking opportunities, opportunities for logo placements, social media mentions, or any type of VIP passes? Customize each sponsorship to the sponsor’s needs and be flexible.

Getting sponsors for Orlando event planning doesn’t have to be a terrifying challenge. With these steps, you’ll be on your way to effective partnerships in no time! Talk to Fun Planners about how we can help you plan every aspect of your next event so you can wow your sponsors. Contact us today at 407-955-4949.