Figuring out what technology to use for your event can be tricky. You have to consider your event and organization goals, your demographic, and your budget. No matter what your needs are, we can help find a solution to your make your event a success!
Monkey See, Monkey Do
If you’re thinking to yourself, “My competitor is using this technology, so we should too,” or “I read somewhere that VR is the next big thing, we should try it,” then don’t do it. It’s more important that you implement the right technology for your event rather than just doing it because someone else is.
Know Your Goal
Before deciding on what technology to use, it’s important to know how exactly you’ll use it. There should be something about it that grabs your attention; it should be an asset to your event. How does the technology connect with your goals? How can it benefit the needs of your customers and the organization? Look for technology that offers a competitive price and consider how it relates to your end goal.
Types of Tech to Implement
- Smart wearables
- Facial recognition software
- Live streaming
- RFID technology
- Event app
- Collaborate app
- Audience response app
- Social media campaigns
- Virtual/augmented reality
- Artificial intelligence
Understand Your Audience
It’s important to understand your audience. Although we live in a world of technology, not everyone has the same technical abilities! If your audience includes people of all professions and backgrounds, consider how this can influence the technology’s effectiveness. Take the time to get to know your audience. Take into account things like their age, profession, and even gender, and examine potential social media platforms, opportunities in virtual reality, and phone apps based on these demographics.
Understand Your Event
Consider how technology can be accessible to your target audience and employees. Use different social media platforms to generate publicity and to encourage more people to register. Create social campaigns through Twitter, Facebook, Instagram, and post videos from previous events to improve brand awareness. Establish partnerships with other companies to help increase revenue and your return on investment.
Stick to a Budget
If you want something to be successful, investment is crucial to your success. Before planning your event, it’s important to have a set budget that prioritizes your goal.
The Four Questions
As you’re considering technology, ask yourself: Does this technology add value to my event? Does it make things simpler? Does it solve problems? Do the pros outweigh the cons? If you answer yes to these questions, you should likely move forward.
If you’re struggling to find technology that meets your needs, reach out to the Orlando event planning experts at Fun Planners. We can guide you to the best choice! For more information on how we can make your next event great, call us at 407-955-4949.
