For small business owners, organizing an event comes with unique challenges. From planning every detail to paying for everything to getting the word out, putting on an event can be a daunting task when you don’t have the same resources as a larger corporation. The Orlando event management experts at Fun Planners have some advice to help small businesses make a big splash with their next event.
Break It Down
When you first sit down to plan out your event, the sheer volume of details you have to figure out may feel daunting. Before you get too overwhelmed, start by breaking down everything you need to plan into more manageable chunks. Plan out time to create a budget, find a venue, brainstorm a theme, book entertainment, develop a marketing plan, and everything else you’ll need to come up with. Planning to plan may sound a bit silly, but by separating out time for each part of the process, the whole project will feel more manageable. This can also be a good way to delegate responsibilities to others in your business, so all the work won’t fall on your shoulders.
Don’t Break the Bank
Making a budget and sticking to it is one of the most important factors small businesses should consider when organizing an event. Most business events generate very little return on investment, if any, so don’t go overboard with expenses. However, there is one major way you can mitigate event costs without compromising quality — reach out to other small businesses about partnering on an event. Partnering with another small business can be a great way to network and help out a fellow entrepreneur while reducing your own expenses.
The old days of promoting events by posting flyers and mailing postcards have long since passed. Now, you can spread the word to your potential guests through a more budget-friendly (and environment-friendly!) option: social media sites like Facebook, Twitter, and Instagram. You can roll out an event announcement over time to get the most engagement from your audience. First, announce the date and time with a fun hint or clue to what the event is, and then release the details a few days later. This will generate suspense and buzz around your event. Using a custom hashtag on social media is another great way to get people talking about your event.
With the right planning, budget, and social media buzz, small businesses can create fantastic events for their guests. To make your next event extra memorable, contact the Orlando event management team at Fun Planners today at 407-955-4949.